Windows Vista has been out and about for a while now, and it has already been updated with a service pack, with a second service pack on its way. Vista’s successor, Windows 7, is also getting closer and closer to release, but despite all that, Windows XP is still going strong, and demand for the operating system remains high. Because of that, Microsoft has yet again extended Windows XP’s lifetime for OEMs and resellers.
The cut-off date for OEMs and resellers buying Windows XP has been extended a few times already, with the latest date being set at 31 January, 2009. Today Microsoft has extended that deadline to 30 May, 2009. Note, though, that orders must be placed before January 31st. The OEMs and resellers seem happy with the deadline extension. “It seems like Microsoft has listened to the channel and come up with a plan that fit our needs,” said Joe Toste, vice president of marketing at Equus Computer Systems, a Minneapolis-based system builder, speaking with CRN.
By now, it is obvious that there is still a large market for Windows XP licenses, and obviously, the OEMs and resellers do not want to miss out on that. The fact that Windows 7 is so close to release only helps prolonging the life of Windows XP, since many people and businesses simply skip the tainted Vista to move right on up to Windows 7, which is slated for a late 2009 release.
This means that Windows 7 really is a do-or-die release for Microsoft. If it messes Windows 7 up in any way, it could mean a significant blow to the company.
Donâ€™t worry, Iâ€™m sure Microsoft can mess 7 up with too many versions, hair-brained licencing schemes, activation/drm hoops to jump through and a ridiculous price
Whenever I think of marketing, I remember the Dilbert episode where he gets a job at a successful company that has no marketing department and, by mistake, introduces them to the concept of marketing. The company then falls apart and burns to the ground in a mass of chaos.
Edited 2008-12-22 22:42 UTC