While Apple faced bad news today, it also faced some seriously good news. The company announced the financial results for the third quarter of the year, and they are – again – very good, despite the sorry state of the world economy and the PC industry. We can now also say who of the two analyst firms were correct.
I could put the results in running text, but I usually find that method a bit overwhelming and unclear. As such, I called upon my incredible skills of table-making in Excel to produce these wonderful tables:
As you can see, the company is doing very, very well, despite the economic crisis. While companies like Acer see much better unit sales growth in the computing business, the fact of the matter is that most of those sales are netbooks which do not have the fat margins Apple has on its machines. Another interesting note, not in the above tables, is that Apple has stated that 44% of its sales are outside of the US, meaning the US is still the primary base for the Cupertino company.
Also of interest is the article we ran earlier on the predictions by IDC and Gartner. There was a discrepancy between both of them when it came to Apple’s figures in the US, but it seems like Gartner was closer with predicting a 2.5% sales increase for Apple in the US.
Cue the ‘Apple dying’ chants; a healthy company is a healthy platform that benefits not only shareholders but developers and end users as well. Its nice to know when you plonk down the dollars for a machine that the company will be around in 12 months to support and honour the warranty.
Anyone raising ‘volume’ arguments; GM was the worlds largest producer of cars at one stage, ignoring the fact they were losing money hand over fist – volume means nothing, it is the quality of that volume is is important.
Oh, and poor customers aren’t of any value to a platform if they choose to pirate their software instead of purchasing it.