HTC Launches Desire HD, Desire Z, New Sense UI

It’s no surprise that HTC is working very hard on increasing its brand awareness, preferring to market phones as being HTC devices instead of carrier-branded ones that do not carry any HTC branding at all. This strategy is paying off, and today must’ve been very nice for them: they held an Apple-style product announcement in London, attended by media from all over the world. The news: two new phones, and an improved Sense experience which includes a web presence where you can remotely manage your HTC devices.

Let’s start with the phones first. The HTC Desire family – already consisting of two devices – has been expanded today with two new top-of-the-line phones which compete directly with Apple’s iPhone 4. The first can be described as the EVO for Europe, while the second one is the Android QWERTY-slider you’ve been waiting for (I think – no idea).

Let’s start with the former, the HTC Desire Z, running Android 2.2. It’s actually not a slider, according to HTC, but a pop-out – whatever that means. It’s powered by an 800Mhz Qualcomm processor and carries HSPA+ and 802.11n connectivity, a 5MP HD-capable camera, and comes with the new version of HTC’s Sense UI which we already mentioned in the teaser – more on that a few paragraphs down. As usual, Engadget shot some decent video material of the new Desire Z for us to stare at.

The second new piece of kit can basically be regarded as the European version of Sprint’s HTV Evo. It’s got a massive 4.3″ display housed in a body constructed from a solid block of aluminium. It’s got a 1GHz Snapdragon processor, 8MP camera with dual-LED flash and HD recording, Dolby Mobile, and HSPA+ data with 802.11n connectivity. It also runs the new Sense UI on top of Android 2.2. Again – Engadget has the hands-on video.

The new Sense UI consists of more than just a few tweaks to the user interface on the mobile phones itself. HTC has launched, which is a set of online services and functionality connected to your HTC mobile phone running Sense.

“For example, people can easily locate a missing phone by triggering the handset to ring loudly, even if it is set to silent, or to flag its location on a map. If the phone’s been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send a message to the phone to arrange its return or even remotely wipe all personal data from it,” the press release reads, “ makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customize their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.”

These new devices and services will launch in October in Europe, and the Desire Z will move to North America later this year.


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