What’s the current Windows Phone landscape look like? There’s really no better way to tell than by looking at the data from AdDuplex. The cross-promotion network for both Windows Phone and Windows 8 gives us insight that we might not get from places like IDC or comScore. We’ve got the report for this month and so far the biggest trend for this month is that the Lumia 520 continues to dominate.
Telling numbers. Cheap Lumia’s dominate the Windows Phone market, with flagship devices taking a backseat. On top of that, Nokia absolutely owns Windows Phone now – more than 90% of Windows Phone devices currently in use are Nokia’s. This means that effectively, Windows Phone is now a Microsoft platform in both software and hardware, which comes as no surprise since HTC and Samsung aren’t really feeling it anymore.
Also interesting is that Windows Phone 7 is still quite important – almost 25% of Windows Phone devices run 7.x. This means that if application developers want to focus on the latest and greatest alone, they’ll have to forego 25% of the already relatively small Windows Phone userbase.
So, 90% of the Windows Phone market…. what is that, like 5 phones? Bahaha!