According to documents obtained exclusively by The Verge, Google is about to launch a renewed assault on your television set called Android TV. Major video app providers are building for the platform right now. Android TV may sound like a semantic difference – after all, Google TV was based on Android – but it’s something very different. Android TV is no longer a crazy attempt to turn your TV into a bigger, more powerful smartphone. “Android TV is an entertainment interface, not a computing platform,” writes Google. “It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.”
What does that all mean? It means that Android TV will look and feel a lot more like the rest of the set top boxes on the market, including Apple TV, Amazon’s Fire TV, and Roku.
All these devices look the same. It’s going to be very hard to stand out if they all have the same services. On top of that – I’m not putting a separate box next to my TV. Why can’t my tablet or PC act as the box? This is 2014, is it not?
If you see a separate box, they blew it.