Following a report today that Apple was hiring experts from the automotive industry for a new research lab, The Wall Street Journal adds to the story claiming Apple has several hundred employees working on an Apple-branded electric car:
Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. They said the project, code-named “Titan,” has an initial design of a vehicle that resembles a minivan, one of these people said.
The report adds that CEO Tim Cook approved the project close to a year ago with product design Vice President Steve Zadesky leading the group, lining up with rumors that Apple is working on something that will “give Tesla a run for its money.”
Apple as a car company.