While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”
The only sensible move. The Internet Explorer name is tainted far, far beyond repair.
Does giving something a new name really do much for people? I knew it went this way, Netscape -> Mozilla -> Firefox. Same base code. We’re all still going to make jokes like “Click on IE, I mean Spartan, whatever that is, hahaha”.
Microsoft needs go Disney on this and “let it go” and start doing what Apple and Google did and start with a better base. Its all about that base.