In the beginning there was the word, and the word was Metro. And then it was Windows 8-style. And then it was Modern. And then it was Windows Store. And then it was Universal. And today, Microsoft has decreed that henceforth these apps – which are all ultimately based on Windows Runtime – will be known as Windows apps.
Historically, of course, “Windows apps” (or “Windows programs”) referred to standard, Win32-based executables that ran on the Windows desktop. Under the new naming scheme, these Win32 apps will now be called Windows desktop applications. As you can see in the slide above, despite the new nomenclature, the differences between the two types of app remain the same.
Microsoft can paint itself red and call itself a girl scout until the pink cows come home, but everyone will still, and will continue to, call them Metro applications.
I’ve been calling them ‘universal apps’ for the past several months. IMO, Metro apps were the ones that only ran on desktops and tablets, but universal apps can run on phones, tablets, desktops, consoles, etc. So I think there’s a clear distinction there. But no way in HELL am I calling them Windows apps
Sorry Microsoft, even for those of us who are in support of these universal apps, it’s hard for even us to keep the faith when you can’t even get the branding right. It’s like marketing departments have meetings where they ask themselves, ‘What can we name this product that will ensure we confuse the hell out of everyone involved?’ I swear, they do it on purpose …
Edited 2015-03-26 23:36 UTC