HEVC Advance, another patent licensing group, completely independent from MPEG LA, has announced its existence, but not its licensing fees. The uncertainty and potential costs may hinder acceptance of MPEG’s next generation HEVC coding format, also known as h.265.
This is good news for Google, who has just released another RC for their VP9 codec and for Xiph.org, who are finalizing their Daala.
On the one hand, this brings fear, uncertainty, and doubt to the h265 camp, which could help advance alternatives. But on the other hand, an enemy you know (Mpeg-LA) is better than one you don’t (HEVC Advance). If they’re determined to litigate, there’s no guaranty they wouldn’t bring others into the folds of litigation hell – especially if they see money to be had.