When Apple first showed off the Apple Watch, I was stunned. It looked glorious and larger than life. Shiny and precision-machined. Like an object from the future that time-traveled back to the present just to blow everyone away.
This past Friday, the first day that the public was allowed to handle and play with the Apple Watch, everyone who had been obsessing over videos and photographs finally got the chance to use one firsthand. I made it to the Apple Store on Friday and was one of those people.
It’s almost as if carefully orchestrated press events attended by nothing but employees and hand-picked, pre-approved press outlets, as well as fake renders on a company website, are not a good way to gauge a new product.