Apple’s impulsive response to Swift stands in stark contrast to their treatment of indie app developers, who have been lobbying Apple for almost seven years, requesting Apple reform policies in the App Store to no effect. In particular, Cue’s use of the word “indie” can only be described as a callous slap in the face given the circumstances that indie developers have been facing.
iOS application developers are expendable, and have zero reach. Taylor Swift is unique, and has a quarter metric frickton of reach.
Do the math.