And right now, early adopters and smartphone aficionados are really the limit of OnePlus’ customer base. Though the company has been able to build tremendous amounts of hype and attention through its fan forums, social media accounts, and on technology blogs, the reality is that OnePlus is far from a household name at this point. Selling 1.5 million phones, as OnePlus did for its first phone, is certainly impressive for an upstart company, but it pales in comparison to the number of units Apple and Samsung move each quarter.
I find these numbers jaw-dropping, to be honest. This completely unknown – at the time – company managed to sell 1.5 million of its first phone, and now its second phone has already seen more than one million pre-orders. I don’t know about you, but I find that really, really impressive.
As for the headline question – I find that unlikely at this point, but does it really matter? Does every company need to be either Apple or Samsung to be considered even remotely interesting by American/western technology media?
Any vendor that’s not catering to the mainstream (in other words, gimping phone features in favor of ‘shiny’ like the S6 did) will probably make a phone I am interested in …
You are quoting a Verge “article” right?
That’s your answer.
I started reading the Bits part of NY Times. Better info and less bias too.
The question is, do OnePlus wants, as a company, to become mainstream? Is it their development goal? If so, they will most likely meet a failure, if not, there are plenty of mobile manufacturer happy to be niche players (read: leaders in their niche, often a local market)
Both my kids have Oneplus 1 ones and they rate them highly. They are excellent phones which have not been messed about with too much and are cheep. Obviously these are going to sell.
I’m sure the Oneplus 2 will do equally well or better.
OnePlus is fulfilling the grey box role of the PC era. They know they will never compete with Dell (Samsung) in terms of scale and numbers but can make a tidy profit in spite of this. They don’t own or run any fabs, so when that profit wanes, pack up and move on.
There is no surprise! Oppo is the owner of OnePlus and Oppo starts to shift some of its phone production to OnePlus! Also, the design of Oppo phones and OnePlus phones are pretty similar!
Here is more info:
Edited 2015-08-04 08:59 UTC
According to Wikipedia the iPhone 1 sold a total of 6.1 million units. And that was the landslide phone that eventually ended up killing good old Nokia. I’m sure you’ll find equally “unimpressive” sales for the early Android phones.
Most journalists seem to miss the fact that big companies grow from small. Or perhaps it is just a better story to pretend they were always big from the beginning? Also related is the idea that someone gets a bright idea, patents it, and becomes rich over night. The every day worker loves stuff like that.