The web and tech journalists were all afire yesterday. A major new innovation? A brand new software release? Nope – Google has a new logo. Yeah. That’s the hard-hitting tech news deserving of totally unbiased and very unpredictable hot takes.
There was actually real Google news too – the company made some changes to how search is displayed on mobile.
With mobile devices in mind, we’ve also made some changes to our search results page to help you more easily find what you need and dive into diverse content such as images, videos, news stories and more – by simply swiping and tapping.
Summing it up in one word: flatter. The Google visual identity has become even more flatter.
This reminds me when the company I work for updated their logo for the very first time. They mentioned it in an offsite meeting, where they had a big todo about it. And I couldn’t have given less of a shit. In fact, I liked the old logo better.