Google’s Chromebooks have overtaken Apple products as the most popular devices in American classrooms, but Apple CEO Tim Cook says the company will not be following the search giant’s approach to the education market, which has been a stronghold for Apple since the early days of the Mac.
“Assessments don’t create learning,” Cook said in an interview with BuzzFeed News Wednesday, calling the cheap laptops that have proliferated through American classrooms mere â€œtest machines.”
ChromeBooks are pushing Apple further and further away in education, and Google claims that at the end of 2015, there will be more ChromeBooks in US schools than all other devices combined. This is clearly very frustrating for Apple, who always had a strong foothold in education. However, if Tim Cook really thinks ChromeBooks are popular because of testing or their price, he’s delusional.
One of the primary reasons he fails to mention: ChromeBooks are infinitely easier to manage than iPads. Virtually every teacher or school employee I’ve ever heard talking about this was frustrated with the lack of proper centralised management for iPads, whereas ChromeBooks are dead easy to manage, control, and replace. Combined with their low cost and real keyboard, any school worth its salt would choose ChromeBooks.
Instead of attacking the competition who seems to understand education better than you do, Mr. Cook, you might want to focus on, you know, creating a good product for education.