In the months leading up to the announcement of the new Apple TV box last year, there were multiple reports that said the company was also working on a streaming TV service as a way to entice cord-cutters and “cord-nevers” into its ecosystem. Those reports suggested that the service would include some 25 channels and cost $30 or $40 a month, and it would stream live content as well as offer a Netflix-esque back catalog of shows on demand.
But it never came to pass. When the new Apple TV launched, Apple pushed apps as the future of TV rather than an all-in-one service. A new report from the Wall Street Journal today says that Apple’s negotiating tactics were to blame and that the service didn’t come to pass in part because Apple was offering too little money and making too many demands.
The source article is behind a paywall, so hence the link to the Ars story instead. You can try and use this link through Google to get the source article.