Tim Cook, in a posting to Apple’s internal messaging board:
The desktop is very strategic for us. It’s unique compared to the notebook because you can pack a lot more performance in a desktop – the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.
The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world.
Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.
When a CEO has to go out and say the company is committed to X, the company is probably not committed to X.
You can be fully committed to something but still not understand your customer base or fail to listen to them. Or you can have a great understanding of your customer base and not care what they have to say, and still be committed to the product.