These, in my view, don’t go far enough in stating the problem and I feel this needs to be said very clearly: Google’s AMP is bad – bad in a potentially web-destroying way. Google AMP is bad news for how the web is built, it’s bad news for publishers of credible online content, and it’s bad news for consumers of that content. Google AMP is only good for one party: Google. Google, and possibly, purveyors of fake news.
I haven’t encountered enough AMP pages in my browsing time to really form an informed opinion on it, but as a matter of principle, I’m against it. At the same time, however, all of us know that modern websites are really, really terrible. It’s why so many of us use ad blockers (on top of privacy concerns, of course) – to make the modern web browsing experience bearable. In that sense, AMP serves a similar role.
Simply put: if everyone created news websites and blogs as fast and light as, say, OSNews, we wouldn’t need AMP or ad blockers for speed purposes (you might still want an ad blocker for privacy reasons, of course).
On a related note, something funny happened regarding this specific article. Yesterday, John Gruber wrote:
But other than loading fast, AMP sucks. It implements its own scrolling behavior on iOS, which feels unnatural, and even worse, it breaks the decade-old system-wide iOS behavior of being able to tap the status bar to scroll to the top of any scrollable view.
Setting aside the sulphuric irony of a fervent Apple fan crusading for openness, it turns out that AMP is not implementing its own scrolling at all – the AMP team actually found a bug in Safari, reported it to Apple, and then Apple replied with stating they are switching the whole of Safari over to what Gruber perceived as AMP’s own scrolling behaviour:
With respect to scrolling: We (AMP team) filed a bug with Apple about that (we didn’t implement scrolling ourselves, just use a div with overflow). We asked to make the scroll inertia for that case the same as the normal scrolling.
Apple’s response was (surprisingly) to make the default scrolling like the overflow scrolling. So, with the next Safari release all pages will scroll like AMP pages. Hope Gruber is happy then 🙂
Well, I thought this was entertaining.
The truly scary thing is that, once enough content is behind AMP and Facebook, companies will start offering “lite” internet deals giving access just to those services. It will start with mobile and then move on to landline, creating more incentive for content to be put behind those services. Then, after some time, proper internet access will be offered as an expensive internet deal for high end users, if at all.
Fortunately, we have Net Neutrality rul…
Edited 2017-05-21 12:37 UTC