Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence – such as facial recognition and speech recognition, said the person, who requested anonymity discussing a product that hasn’t been made public. Apple declined to comment.
It’s interesting – and unsurprising – that while Google is investing in server-side AI by developing its own custom AI hardware, Apple is apparently investing in keeping AI local. It fits right into the different approaches to privacy by these two companies, which is why I find this entirely unsurprising.
As a sidenote – isn’t it interesting how when new technologies come around, we try to offload it to a specific chip, only to then bring it back into the main processor later on?
Apple’s culture of secrecy prevents them doing any bleeding edge research. The top neuroscientists all have an academic background. They aren’t going to put up with rules preventing them publishing in journals or appearing at academic conferences.