Over the past few months, the wildest rumors in video game industry circles haven’t involved the PlayStation 5 or Xbox Two. The most interesting chatter has centered on a tech company that’s been quietly making moves to tackle video games in a big way: Google, the conglomerate that operates our email, our internet browsers, and much more.
We haven’t heard many specifics about Google’s video game plans, but what we have heard is that it’s a three-pronged approach: 1) Some sort of streaming platform, 2) some sort of hardware, and 3) an attempt to bring game developers under the Google umbrella, whether through aggressive recruiting or even major acquisitions. That’s the word from five people who have either been briefed on Google’s plans or heard about them secondhand.
Cracking the gaming market is hard. Over the past few decades, only two companies succeeded in entering the gaming market: first Sony, then Microsoft. Virtually all other attempts either flopped hard, or started lukewarm only to quickly peter out. Hence, I have a lot of reservations about Google’s supposed plans here, especially since they seem to involve streaming. Even streaming on my local LAN using PS4 Remote Play, while passable, is clearly not even remotely as good as the “real thing”.
We definitely need more concrete information.