Lego wants to completely remake its toy bricks

At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a 50-foot tree to a collection of multicolored dinosaurs, all of them built with a product that has barely changed in more than 50 years.

A short walk away in its research lab, though, Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030.

That’s one heck of a materials science challenge.

16 Comments

  1. sj87 2018-09-01 8:40 am EST
  2. Iapx432 2018-09-01 4:03 pm EST
    • Moochman 2018-09-02 12:49 pm EST
  3. gilboa 2018-09-02 11:53 am EST
    • ilovebeer 2018-09-02 4:00 pm EST
      • gilboa 2018-09-02 4:52 pm EST
        • ilovebeer 2018-09-02 7:09 pm EST
          • gilboa 2018-09-03 11:58 am EST
          • gilboa 2018-09-03 12:41 pm EST
          • ilovebeer 2018-09-03 3:41 pm EST
          • gilboa 2018-09-04 8:41 am EST
          • ilovebeer 2018-09-04 4:00 pm EST
      • emojim 2018-09-02 7:22 pm EST
        • ilovebeer 2018-09-02 8:36 pm EST
  4. emojim 2018-09-02 7:15 pm EST
    • gilboa 2018-09-03 2:58 pm EST