At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a 50-foot tree to a collection of multicolored dinosaurs, all of them built with a product that has barely changed in more than 50 years.
A short walk away in its research lab, though, Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030.
That’s one heck of a materials science challenge.
It’s going to be a true challenge given that the fake lego bricks are only now starting to catch up with the quality of the originals. It isn’t so simple so just mold a piece of plastic.
Only 4% of oil is used to make plastics. Figure may be higher if you include natural gas. However the point is that Lego needs to take a holistic view.
It is very easy for a displacement of feed-stock to cause more than a corresponding increase in energy use or habitat destruction.
The article leads with statements on carbon emissions and then pivots to replacing the plastic. Hints of green-washing. I am certain Lego corporate is well intended, but needs to beware of of unintended consequences.
A well researched paper could address this concern easily and they should link to that in any PR. Life is easier if news self verifies. We cant just believe the source anymore.