Apple: Forget XP, try the Mac

Apple Computer has a message for Windows users considering an upgrade to XP: “Come back to the Mac.” In the wake of a $1 billion Windows XP marketing campaign, all eyes would appear to be turned away from Mac OS X 10.1.1, the new operating system Apple significantly upgraded in September. But Apple is convinced that Windows XP’s endorsement of technologies that first appeared on Macs–802.11b wireless networking, CD burning, DVD playback, movie making, and easy retrieval of digital camera images, among others–will help Apple system and software sales.In the meantime, Microsoft Office X for the Mac slipped into stores Monday, culminating a nearly five-year development effort by Microsoft. The delivery of Office v. X has not been easy, requiring once bitter rivals Microsoft and Apple Computer to cooperate on major changes to Mac OS X, a product that arguably competes with Windows XP. The relationship between the companies in fact has changed substantially since January 1997, when Microsoft formed a Macintosh Business Unit (MacBU) to reignite its development of applications for Apple’s Mac operating system.

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