Steve Jobs says analysts should stop worrying about market share and focus on profits. And moving the company beyond Macs could boost both. Yet Apple’s market share has slipped inexorably. It dropped from 9.4% in 1993 to just 3% in 1997, the year Jobs was rehired to run the company. According to Gartner’s preliminary market-share data, Apple held just 1.8% of the worldwide PC market in the fourth quarter of 2003. And some think Apple’s share will fall further, if it can’t keep pace with surging overall PC demand. In the meantime, the Street yawned when Jobs & Co. recently reported strong results, citing slack sales of the new G5 and ignoring plenty of good news.