Allchin To OEMs: Create Computing Experiences

Microsoft’s Windows platform chief Jim Allchin last week told 50 top-tier OEMs to think more like custom-system builders. During Microsoft’s annual OEM executive summit at company headquarters in Redmond, Wash., Allchin, group vice president of platforms, advised the vendors to shift development resources into creating computing “experiences” through which they can differentiate their offerings, rather than beating each other up mainly on price and spewing out product specs.


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