Microsoft’s Windows platform chief Jim Allchin last week told 50 top-tier OEMs to think more like custom-system builders. During Microsoft’s annual OEM executive summit at company headquarters in Redmond, Wash., Allchin, group vice president of platforms, advised the vendors to shift development resources into creating computing “experiences” through which they can differentiate their offerings, rather than beating each other up mainly on price and spewing out product specs.
Allchin To OEMs: Create Computing Experiences
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Eugenia Loli
Ex-programmer, ex-editor in chief at OSNews.com, now a visual artist/filmmaker.
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You got this guy with deep pockets doing the Ubuntu distro, but what does it really bring to the table besides maybe a better installer than standard debian? If there’s going to be a linux distro for every day of the year, then they should start differentiating themselves. All these people do is reinvent the wheel.
And no, a different installer and a different package format doesn’t count.
You took the words out of my mouth!
what he proposes is what his company makes very hard to do. The oem agreements have tons of paragraphs that say what one can’t do. many of them so broad as to prevent things they can’t think of. maybe computer mfg’s have been wanting to do this already, but they can’t. i wonder if that ever occured to him. i can see their side for wanting that stuff in there with regards to support and all that junk, but it also makes it perplexing that he all of the sudden has this great idea that most likely his customers have been TELLING HIM instead of the other way around.
outside of changing the wallpaper, and using classic or one of the luna color variations, i don’t think there is much one can do outside of just flat out breaking the rules and doing it anyway. sure there’s lots of neat shareware apps out there to be bundled, but i don’t think anyone would argue that many of the ones worth having affect system reliability to a certain degree.
As long as it is ONLY different colors on the desktop and NOT even more Windows-only machines, they can do whatever they want. I DON’T want (any more) windows-only hardware features.
NO thank you!
“During Microsoft’s annual OEM executive summit at company headquarters in Redmond, Wash., Allchin, group vice president of platforms, advised the vendors to shift development resources into creating computing “experiences” through which they can differentiate their offerings, rather than beating each other up mainly on price and spewing out product specs.”
What’s experience? The vendors point of view on the Experience one could have with product X doesn’t necesary have to be mine.From the consumers point of view, companies beating eatchother up on price and spewing up facts is lucrative.As long as the specs are genuine,objective and can be reproduced at any time via benchmarking etc.
nay, even speculate on the possibility of even taking the first breath of the word, “fork“?
That’s what Allchin is talking about. Forking Windows. That’s what “forking Un*x” was all about – differentiation and margin dollars.
“”If we do this, I believe that there are great opportunities for them to have more differentiation among them, and, in fact, to make more margin dollars,” Allchin told CRN following his presentation. “Hardware, software and services have to be created in tandem to create this experience.””
Oh, well, while others are all heart, he’s allchin – he can take it.