Microsoft Has Shelved Its Internet ‘Persona’ Service

Microsoft has quietly shelved a consumer information service that was once planned as the centerpiece of the company’s foray into the market for tightly linked Web services. The service, originally code-named Hailstorm and later renamed My Services, was to be the clearest example of the company’s ambitious .Net strategy. It was intended to permit an individual to keep an online persona independent of his or her desktop computer, supposedly safely stored as part of a vast data repository where there could be easy access to it from any point on the Internet. At the time of the introduction of My Services, Microsoft also proclaimed that it would have a set of prominent partners in areas like finance and travel for the My Services system. However, according to both industry consultants and Microsoft partners, after nine months of intense effort the company was unable to find any partner willing to commit itself to the program.” Read the rest of the report at Yahoo!News. It’s worth noting that this is quite a setback for Microsoft’s overall .NET strategy.


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