AMD Execs Still Vague On Athlon 64 Launch

AMD executives reiterated that the company is focusing on the server version of the Opteron processor, but that the 64-bit Athlon 64 will still appear in 2003.”You saw our financials; I’m not going to lie to you. It doesn’t make a lot of sense to build a new processor for a niche market,” said John Crank, senior brand manager for desktop product marketing for AMD’s Computation Products Group. Although PCs certainly dominate the computing landscape, Crank and other AMD officials said they believed servers and their applications would be better positioned to take advantage of the Opteron’s capabilities at launch, rather than PCs.

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