Linked by Thom Holwerda on Thu 23rd Mar 2006 09:46 UTC, submitted by kaiwai
Dell has announced it has acquired Alienware, a well-known digital solitaire machines maker. "Dell said Alienware will operate as a wholly owned subsidiary following completion of the transaction and will maintain its own product development, product marketing, sales, technical support and other operations as well as brand. The management and founders of Alienware will continue to operate the company as a standalone unit of Dell."
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Member since:
2005-06-29
The thing is (without knowing far to much about Alienware) is that they hardly target the same customer base.
Exactly-- that's the whole point in companies buying other companies. One can do that to a) strengthen one's core business, or b) to expand into new markets.
This is clearly a case of b).