Linked by David Adams on Thu 22nd May 2008 16:21 UTC, submitted by Laurence
Microsoft BBC News reports that Microsoft has come up with an interesting strategy to increase usage of its Live Search service: it is "offering "cold, hard cash" to persuade users to shop online using its Live Search engine and help the company catch up to rival Google. The savings range between 2% and 30% on products sold by select retailers through its so-called cashback service... '2008 is the year that search got competitive,' said Bill Gates."
Thread beginning with comment 315259
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Comment by TechGeek
by CrazyDude1 on Thu 22nd May 2008 17:06 UTC in reply to "Comment by TechGeek"
CrazyDude1
Member since:
2007-09-17

This is not entirely true. The problem here is with perception. Google has become the household name but if you look at the search results from live and google, both have their strengths.

Similarly video search is much better in live where you can just put the mouse pointer on a video and it plays briefly making it very easy to find videos without opening each one of them.

Live image search's UI is also better than google as you don't need to click next page, next page etc.

But still people prefer Google. So giving these incentives is just one way to attact people to try and use live. Ofcourse if they don't like it they will not stick with live.

Reply Parent Score: -2

RE[2]: Comment by TechGeek
by Milo_Hoffman on Thu 22nd May 2008 17:34 in reply to "RE: Comment by TechGeek"
Milo_Hoffman Member since:
2005-07-06

>but if you look at the search results from live and
>google, both have their strengths.

Yes...I really like being asked "I see your searching for information on Indiana Jones, would you like 10 pages of information about Indian Bones?"

Live results suck ass.

Reply Parent Score: 7

RE[2]: Comment by TechGeek
by Ford Prefect on Thu 22nd May 2008 19:08 in reply to "RE: Comment by TechGeek"
Ford Prefect Member since:
2006-01-16

Even people working on Live Search admit that the search results of Google are much better. And it's very hard for them, if possible, to catch up.

What MS tries instead is to compete with unique features. For example the user interface, extra stuff like celebrity rating or bird's eye in the maps part -- which is awesome.

That's just the reality in the market today. And it's also plausible, Google is damn good at this and even as everybody else now also uses the PageRank algorithm, Google is years ahead on this topic.

Reply Parent Score: 8

RE[3]: Comment by TechGeek
by tomcat on Thu 22nd May 2008 19:16 in reply to "RE[2]: Comment by TechGeek"
tomcat Member since:
2006-01-06

Even people working on Live Search admit that the search results of Google are much better.


Really? Have a link?

Reply Parent Score: 0