Linked by Thom Holwerda on Tue 19th Jan 2010 23:31 UTC, submitted by jebb
Apple Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.
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RE[2]: The point in licensing
by skingers6894 on Thu 21st Jan 2010 01:08 UTC in reply to "RE: The point in licensing"
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I don't care if people buy Apple products but I could do without the conspicuous advertising. You're paying a premium for their product, you shouldn't be advertising for them as well.

I'm pretty sure Dell, HP and especially the likes of Sony place conspicuous branding on their laptops too. If you are being bombarded with Apple logos it might have something to do with their just being so many more of them these days.

At least on Macbooks you only get an Apple logo, not the supplementary advertising for every bloody thing that's in the box. "Intel inside" "Soundblaster Rocks!" "Powered by Nvidia!" "Norton Safe" and so on. Some laptops are only surpassed by flat panel TVs for this type of additional sticker presence.

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