Linked by Thom Holwerda on Wed 3rd Mar 2010 16:36 UTC
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The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.
Google doesn't seem to be selling it based on technical specs. But as with anything, the specs are available - I was just noticing an interesting aspect; I expected the iPhone would have had a lot closer spec on the camera than that, especially as it was their new 3GS phone that I was comparing against (the iPhone 3GS+32GB @ $799 vs. the Nexus One $530).
I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.
Apple is not the only one; but they sell more on the hype, fashion-ability, and elitism of having an Apple product. They sell on coolness factor alone.
Google is not far behind in playing the same game; though not quite as elitist, and using more common software/hardware than Apple.
With open hardware you can do anything that your hardware is capable of, and thus it makes more sense to advertise specifications. Otherwise all advertisements would be saying the same thing (e.g. a PC for browsing the internet, checking e-mail, etc. VS XX processor, YY MB RAM, and ZZ video card).
With closed hardware you can only do what the manufacturer allows you to, so it makes more sense to focus on those few things. OTOH, I'd imagine that advertising features is more effective overall since they're easier to relate to.
And the BBC Micro was twice the speed of the Commodore 64. It’s software that sells hardware. The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.
I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.
I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.
Come'on Kroc, get off the KoolAid. Apple is not advertising on what their devices can do, they are advertising on lifestyle and they are f**king good at it! Just compare the MS against Apple ads, that was MS showing what the device can do and boy were those ads bad.





Member since:
2005-11-10
And the BBC Micro was twice the speed of the Commodore 64. It’s software that sells hardware. The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.
I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.