Linked by Thom Holwerda on Wed 3rd Mar 2010 16:36 UTC
Legal Today's "the day after". The day after Apple started a patent war with HTC and Google. Today, we have statements from both HTC and Google, and a number of other people have weighed in as well as to the possible ramifications of Apple's lawsuit.
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RE: Bilski...
by Kroc on Wed 3rd Mar 2010 19:04 UTC in reply to "Bilski..."
Kroc
Member since:
2005-11-10

And the BBC Micro was twice the speed of the Commodore 64. It’s software that sells hardware. The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.

I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.

Reply Parent Score: 4

RE[2]: Bilski...
by Soulbender on Wed 3rd Mar 2010 19:07 in reply to "RE: Bilski..."
Soulbender Member since:
2005-08-18

Apparently they are already starting to beat Apple.

Reply Parent Score: 1

RE[2]: Bilski...
by TemporalBeing on Wed 3rd Mar 2010 21:10 in reply to "RE: Bilski..."
TemporalBeing Member since:
2007-08-22

The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.


Google doesn't seem to be selling it based on technical specs. But as with anything, the specs are available - I was just noticing an interesting aspect; I expected the iPhone would have had a lot closer spec on the camera than that, especially as it was their new 3GS phone that I was comparing against (the iPhone 3GS+32GB @ $799 vs. the Nexus One $530).

I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.


Apple is not the only one; but they sell more on the hype, fashion-ability, and elitism of having an Apple product. They sell on coolness factor alone.

Google is not far behind in playing the same game; though not quite as elitist, and using more common software/hardware than Apple.

Reply Parent Score: 2

RE[3]: Bilski...
by erak on Thu 4th Mar 2010 03:01 in reply to "RE[2]: Bilski..."
erak Member since:
2006-09-24


They sell on coolness factor alone.

If you mean that I don't believe you have ever tried an iPhone.

I really like android though, but I can't say that nexus one is a good looking phone.

Reply Parent Score: 2

RE[2]: Bilski...
by robojerk on Wed 3rd Mar 2010 21:13 in reply to "RE: Bilski..."
robojerk Member since:
2006-01-10

If I remember the Droid Does commercials showed off what the Droid was able to do.

Turn by Turn navigation
Multitasking
video

Reply Parent Score: 2

RE[2]: Bilski...
by izomiac on Wed 3rd Mar 2010 22:20 in reply to "RE: Bilski..."
izomiac Member since:
2006-07-26

With open hardware you can do anything that your hardware is capable of, and thus it makes more sense to advertise specifications. Otherwise all advertisements would be saying the same thing (e.g. a PC for browsing the internet, checking e-mail, etc. VS XX processor, YY MB RAM, and ZZ video card).

With closed hardware you can only do what the manufacturer allows you to, so it makes more sense to focus on those few things. OTOH, I'd imagine that advertising features is more effective overall since they're easier to relate to.

Reply Parent Score: 2

RE[2]: Bilski...
by cycoj on Thu 4th Mar 2010 07:15 in reply to "RE: Bilski..."
cycoj Member since:
2007-11-04

And the BBC Micro was twice the speed of the Commodore 64. It’s software that sells hardware. The sooner manufacturers get this and stop trying to sell handsets based on meaningless numbers to consumers (Megapixel this, gigabyte that) and start _showing_ what the handset can _do_ then the quicker they will beat Apple.

I find it amazing that only Apple advertise what the device can actually do, with zero technical specs involved.


Come'on Kroc, get off the KoolAid. Apple is not advertising on what their devices can do, they are advertising on lifestyle and they are f**king good at it! Just compare the MS against Apple ads, that was MS showing what the device can do and boy were those ads bad.

Reply Parent Score: 1

RE[3]: Bilski...
by madmoose on Thu 4th Mar 2010 10:43 in reply to "RE[2]: Bilski..."
madmoose Member since:
2010-03-04

Did you totally miss the "There's an app for that" campaign that's been Apple's primary iPhone ad compaign since the iPhone came out?

How is that not advertising on what their device can do?

Reply Parent Score: 1