Linked by Mufasa on Tue 13th Jul 2010 15:57 UTC
Editorial I read David's post worrying about the end of the free internet and I had to respond, as I strongly disagree that free and advertising-supported content is the future. If anything, it is advertising-supported content that is destined to be a niche strategy, because of new internet technology that enables entirely new models and empowers consumers to have exactly what they want. Advertising will not support much content creation, so I suggest what will.
Thread beginning with comment 433385
To read all comments associated with this story, please click here.
Newspaper statistics
by David on Tue 13th Jul 2010 16:35 UTC
Member since:

The statistics about the decline of the newspaper industry are striking, but I'd be interested to see the numbers broken down by subscriber. The chart shows aggregate revenues, and considering the fact that circulation has plunged since 1960, the fact that the revenues are equal now to where they were at the height of circulation numbers only really points to one thing: advertisers had been getting a progressively worse deal for their dollar, and still are. They are now paying the same amount of money to reach a much smaller number of people. That doesn't mean that advertising is doomed. It just means that newspapers still have more prestige for advertisers that other formats.

Reply Score: 2