Linked by David Adams on Sat 31st Jul 2010 06:05 UTC, submitted by fran
PDAs, Cellphones, Wireless Microsoft had its annual financial analyst meeting on Thursday, and Steve Ballmer answered questions about what the company's answer to the iPad was going to be, and whether Windows Phone 7 was going to be a part of that product strategy. He said, "We're coming . . . We're coming full guns. The operating system is called Windows." Ballmer and Microsoft so don't get it. I can't believe Steve Ballmer is making me feel sorry for Microsoft.
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RE: The touch revolution
by tupp on Sun 1st Aug 2010 23:11 UTC in reply to "The touch revolution"
Member since:

[Part 1 of this response is posted above]

iPhone V1 was a crucial step as it demonstrated the viability of the touch interface but even more importantly is began to educate and acclimatise people to the new interface of touch. Later when the iPad came out there were millions of people who knew how to use it immediately.

The viability of the touch interface was demonstrated long before Apple. People have been commonly using touch interfaces for decades via ATMs, slot machines, touch cash registers, etc, and those everyday interfaces are designed so that anyone can use them easily, on the first encounter, even though they may differ dramatically from one to the other.

It's not that difficult to make icons/buttons bigger and put more spacing between menu items, like they have had since the beginning of time on ATMs, slot machines, etc. It is no great mental leap to incorporate multi-touch and to use multi-touch gestures that were developed by non-Apple organizations back in the 1980s (Nintendo did so on a handheld device, before Apple did). Also, it is not an incredible feat to add a couple of animations (which might have also come from another source).

The iPod Touch added hugely to the touch user baser by bringing it to all all those people who didn't want to commit to a phone. Plus it was a lot cheaper.

Not really. Again, more people use ATMs, slot machines, touch kiosks, etc. than use Iphones.

Then once they had a self evident success in the iPhone V1 and had thus created a new market for developers they rolled out the App Store and Xcode for touch devices.

Keep in mind, the App Store is just a direct rip-off of a *nix repository, except the user has to pay.

This created a huge developer community almost over night, and added huge value to their product. Still no one has caught Apple in terms of the size of their developer community or number of Apps.

It certainly did attract a lot of people trying to "make it rich" off of their dips**t apps.

Rather than rushing out lots of confusing and probably inferior touch products Apple concentrated for two years on honing the iOS version of MacOSX, improving the hardware, and building the now global community of touch users.

Apple never rushes anything to market. Again, how does one cut-&-paste in iOS?

Then they launched the affordable iPad. Criticised as being just a big iPod Touch (which was like saying a swimming pool is just a big bath tub) the iPad showed the true potential of the new touch computing quickly became the most successful tech launch of all time. Touch had finally arrived big time.

I see. We're talking about the new touch computing.

In regards to the popularity of the Ipad launch, I wonder how Ipad sales figures compare to those of the latest Justin Beiber album or Miley Cyrus album. No doubt, more units sold means better quality -- just look at the Windows sales figures!

Apple have learned the bitter lessons of relative failure...

Well, they certainly have a lot of failed designs and usability problems, but I am not sure that they have learned much from their mistakes, as they seem to be endlessly having the same form-over-function mishaps.

...after they launched the GUI revolution in 1984 when they let competitors catch them and then push them into almost obscurity.

From the fanboys, it seems that Apple has had more than it's share of "launches" and "revolutions." However, as explained above, Apple did not "launch" the first GUI computer -- not by a long shot.

This time it is clear that Apple has a very comprehensive and long term strategic road map and that Steve Jobs does not intend to be caught again. By the time that Android or Microsoft match iPad version 1 Apple will be onto iPad V2 or 3

I doubt it. I think that Apple will always put Steve Jobs' ego (and that of the designer) over proper, reliable functionality in their products.

It is also likely that they have have further surprises awaiting us.

What?! They are going to actually innovate and make a product that is powerful, inexpensive, reliable and open?

Apple are going to be almost impossible to catch during the acceleration phase of the touch revolution.

Perhaps, but I wouldn't put my money on it now.

What exciting times these are. I am old enough to remember the GUI revolution and this feels just as much fun.

I'm giddy with anticipation about the next I-thing!

Reply Parent Score: 3

BallmerKnowsBest Member since:

Apple never rushes anything to market. Again, how does one cut-&-paste in iOS?

Imagine the process you would use to do that using a touchpad, and then imagine doing it wearing oven mitts.

In 3 years, Apple hasn't managed to implement basic text manipulation on par with even a first-gen Palm Pilot from 1997. If that doesn't demonstrate a commitment to form over function, then nothing does.

"It is also likely that they have have further surprises awaiting us.

What?! They are going to actually innovate and make a product that is powerful, inexpensive, reliable and open?

That, or iPad 2.0 will feature "wings" and "extra absorbency".

Reply Parent Score: 2