Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
Thread beginning with comment 473926
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: Comment by MOS6510
by MOS6510 on Fri 20th May 2011 10:32 UTC in reply to "RE: Comment by MOS6510"
MOS6510
Member since:
2011-05-12

I think it's more that marketing. It's a certain vision they put in to practice where they both control the hard- and software. Add attention to detail and of course marketing and you have something.

At home I have a lot of retro stuff, a lot from the 70's and 80's. A lot of stuff breathes personality and is part of the producer's history. During the 90's this was lost, IMHO, when the PC clones took over. All computers turned in to ugly PCs with DOS and Windows.

Sure my Amiga is crap compared to a 2011 PC, but it is more fun.

And now when Dell or HP comes with a new product you know it's just specs in a box. That's what they sell specs for a price. Most non-tech users hardly know the brand of the PC they use (well, most don't even), let alone the type.

Yesterday someone at work even offered me an old computer. Hoping it was not a PC I said I might be interested. What was it? Well, a PC. A Dell or an HP. They have had it for years, don't even know what brand. I told her to bring it along but I wouldn't pay for it. I'll use it as a test machine or give it away if someone is interested.

I do like the IBM XT though.

Reply Parent Score: 1

RE[3]: Comment by MOS6510
by spiderman on Fri 20th May 2011 10:53 in reply to "RE[2]: Comment by MOS6510"
spiderman Member since:
2008-10-23

Apple does not control the hardware since about a decade or so. Sun or IBM do but not Apple. They are just selling the same hardware as Dell or HP in a shiny box. If you think they control the hardware it is because of their brand and marketing. They just control the OS and that OS is just collection of modified open source components with a shiny interface on top. This is very far from the Amiga. My opinion is that they have that brand that makes people think their stuff is more cool than a random PC with Ubuntu.

Reply Parent Score: 2

RE[4]: Comment by MOS6510
by MOS6510 on Fri 20th May 2011 11:15 in reply to "RE[3]: Comment by MOS6510"
MOS6510 Member since:
2011-05-12

Apple certainly uses a lot of off-the-shelve components, but I doubt you could build your own MacBook Air with stuff you can buy in a shop.

It's easier to clone an HP or Dell spec-wise. Arguably your Dell clone will be cheaper and higher specced than an iMac, but a Mac has OS X that's tailored to the hardware.

Reply Parent Score: 1