Linked by Thom Holwerda on Fri 24th Jun 2011 22:46 UTC
In the News As we reported earlier this week, Apple is busy sending out cease and desist letters to small, defenceless projects to defend its trademark application (it doesn't actually own the trademark yet) for 'app store'. This has prompted many a discussion over the trademarkability of such a generic term, and over the origins of the abbreviation 'app'. Who came up with it? How old is it? To my surprise - the abbreviation is much older than you'd think, and in a way, it illustrates quite well the demise of the programmer. What? Read on.
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by Kivada on Sat 25th Jun 2011 04:45 UTC
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Whats wrong with "app"? Its been Mac user shorthand for a program since forever as you've noted.

It just never caught on outside the Mac community till recently, but as far back as I can remember all Mac users have used "app" instead of writing out application or program, just as everyone types , Win, MSE, WMP, CPU, GPU, mobo, USB, NIC, wifi, WEP and so on and so fourth instead of the word or term, most of those are used by marketing teams as well.

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