Linked by Thom Holwerda on Mon 25th Jul 2011 22:27 UTC
PDAs, Cellphones, Wireless "Research in Motion said today it is planning to cut 2000 jobs as part of a cost optimization program. The company gave other additional details on the program as well, which it first announced in June. The changes are aimed at creating greater alignment of the organization, and streamlining its operations to better position the company for future growth and profitability."
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Basically, they're losing the game
by Nico57 on Tue 26th Jul 2011 00:53 UTC
Member since:

Almost every new model launched since (and starting with) the Storm has been a total disaster (my POV of course).

Once upon a time, they did one thing and did it right: the working man/woman smartphone, with a half-sized screen and a full keyboard.
They had the best usability, a well designed OS, very good battery life, enterprise integration software and so on.

Then competition caught back, teenagers started loving BBs, RIM set on this new target and they went off track.

Reply Score: 2

libray Member since:

To use a BB device on an Exchange infrastructure , you need BES, or if on BIS, BES Express or third party yearly licensed apps on the BB client.

WebOS, Android, and WinMO along with supporting wireless PIM from google, yahoo, etc also do activesync ...for free.

RIM needs to support activesync on BIS for free and kill off those third parties for their own good. Also, it costs on average $10 or more to use a Blackberry on the same big 3 cell providers. There is no differentiator with BIS except that it costs more per month for the consumer. BES still has a place.

Reply Parent Score: 2

Nico57 Member since:

BES Express is free, so the price is not an issue on the infrastructure side.
Except that you indeed need dedicated server software+hardware, and that BESX requirements are outrageously high.

As for the carriers charging for not blocking BlackBerry traffic, there's not much that RIM can do about it.
It's a nasty business, but that's how mobile telephony works today, and not likely to change in the short term.

Reply Parent Score: 1

sithlord2 Member since:

There is already the BlackBerry Express server, which offers the most common features of BES for free. It also works on a BIS subscription.

Besides, most companies don't choose BES for the sync features only, but also for the strong encryption features, and the very detailed policy settings you can push to BB devices (I don't know how much exactly, but it seems there are over 100 different settings you can manage).

Reply Parent Score: 1

Not2Sure Member since:

Torch is a pretty good device that marries touchscreen to physical slider pretty well.

Biggest problem with the latest models is that for whatever reason RIM continued to try and milk as much mileage as possible out of underpowered Marvell platform.

It's harder to create a high-powered "fun" consumer app on BB and Symbian for that matter to compete with the bouncy and responsive UIs on iPhone and Android devices when they have the hardware power to make alot of things seem "easy". That has changed alot in OS6 so there are comparable APIs and the OS makes better use of the underlying hardware, openVG acceleration, etc.

I don't think it's the wrong track to compete in multiple market segments, they just didn't want to properly invest in R&D to make it happen. Went for churn, churn, churn and then tried to catch up via merger and acquisition. Doesn't work very well.

Reply Parent Score: 1