Linked by Thom Holwerda on Wed 7th Mar 2012 22:59 UTC
Apple And it was that time of the year again - Apple held one of its product announcements. This one focussed on the iPad mostly, and while some will call it a disappointment merely because virtually everything had already been leaked, I'm still in awe over the fact the newly announced iPad has a 2048x1536 display. My mind is blown.
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RE: display developed by Apple
by zima on Wed 14th Mar 2012 23:38 UTC in reply to "display developed by Apple"
zima
Member since:
2005-07-06

Keep in mind, especially with a public-facing webpage, how it's not only from a company very focused on marketing ...but also on a marketing of not always the best integrity.

They also had, a decade ago, whole pages devoted to PowerPC "supercomputer on a chip" G4, based on few hand-optimised, hand-picked edge scenarios of SIMD benchmarks (few Photoshop filters and such) - all the while what was available on the PC side generally basically destroyed them, performance-wise.

Such dubious, at best, PR is in their blood since the earliest years... for example http://arstechnica.com/old/content/2005/12/total-share.ars/3 (considering, apparently, some hardships at the time mentioned in that article, it's even remotely conceivable that the company would fold a long time ago, without such lies... emphasis mine)

Apple's response to being in third place involved the genius of Regis McKenna, the former Intel PR executive who had spearheaded "Operation Crush," the predecessor of the "Intel Inside" campaign. McKenna decided that what the company needed was great marketing, so all advertising for the Apple ][ was glossy and rich, and some ads even claimed that the Apple ][ was the "best-selling personal computer." It had nowhere near such status at the time.


Or consider how frighteningly large proportion of OSX users seems to believe they are immune from online threats ...basically because Apple says them so (while their OS doesn't have very impressive record on some annual hacking contests; while iOS has, from time to time, a "jailbreak in a browser" - really, a root exploit for any random webpage)


This here with displays might as well be largely a marketspeak for people who don't even know anyway that, say, Apple doesn't strictly build any of their stuff.

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