Linked by Thom Holwerda on Fri 13th Apr 2012 22:13 UTC
Games AppleInsider, once one of the better Apple news sites, is rumouring that Apple CEO Tim Cook was spotted at Valve's HQ. Considering all the rumours Valve is working on a console (more fuel for the flames), this could potentially be interesting. As much as AppleInsider's story is being spread across the web - can anybody actually verify AI's story? It cites no sources, and could, for all we know, be completely made up. Anyone...?
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looncraz
Member since:
2005-07-24

Simple solutions are rarely sought after in the corporate world because they minimize additions to cash flow.

Apple would much rather have you buy a console, controllers, games, and other accessories than to have you simply buying games and controllers...

They also have the need to ride the tide or else their fall will be extremely ugly. If they can't keep the momentum up, showing any slacking in sales, their revenue streams could begin to dry up surprisingly quickly. Diversification is the protection against this - and they are certainly aware of that... even if they don't ultimately embark upon a console, you can bet the idea has been mentioned in the top ranks.

Consoles aren't terribly profitable for most companies - but Apple would likely expect themselves able to pull a premium.

--The loon

Reply Parent Score: 5

leos Member since:
2005-09-21

Simple solutions are rarely sought after in the corporate world because they minimize additions to cash flow.


I don't agree at all. Apple is about fewer numbers of products and concentrating on quality rather than products for everything.

They also have the big advantage of a predictable and stable platform that game developers can write to and optimize for, similar to consoles right now.

Having their iPads do double duty as consoles makes them even more attractive and one more reason for people to buy one instead of an Android/Windows tablet.

A standalone Apple console is orders of magnitude more risky, because they're going right up against the XBox and PS. I don't see how they could win that since they have no experience in console gaming. An iPad console doesn't have to be quite as good as an XBox, it just has to be good enough, and people will overlook the deficiencies because they get a nice tablet at the same time.

Consoles aren't terribly profitable for most companies - but Apple would likely expect themselves able to pull a premium.


Exactly, one more reason why they're certainly not releasing a standalone console. Apple has no interest in getting into cutthroat hardware business.

Reply Parent Score: 2

Priest Member since:
2006-05-12

>Apple is about fewer numbers of products and concentrating on quality rather than products for everything.

I upvotes a couple of people in this thread so I hate to reply and undo it but this isn't true.

Apple makes 2 operating systems, OSX and iOS. They make their own laptops, desktop computers, phones, tablets, MP3/music players, monitors, wireless routers, media center computer, and some of the chips in them. They also run a store that sells other people's music, software, and movies.

Even for OSX they make a lot of their own utilities like automator and software like iLife (photo, movie, garage band etc.), iWork (office suite), Final Cut, Xcode, Server etc.

They do everything from A to Z with gaming being one of the few notable exceptions. Gaming has been a successful market on the iPhone and iPad so it makes sense to allow casual cames to be played on the Apple TV as well.

If I can get passable game graphics on a 2 year old tablet that runs off a battery I am sure some future Apple TV version could do the same. Apple has made a fortune in the music industry but if somene wants to buy a movie online they do it on a PS3 or Xbox mostly and I am sure it something they want to change.

It may not be that they want to be in gaming as much as it is that the gaming companies are perfectly positioned to make a killing on movie sales now so it is a move that makes a lot of sense.

Reply Parent Score: 2