Linked by Thom Holwerda on Fri 11th May 2012 20:42 UTC
Apple "Between 2009 and 2011, Apple acquired three mapping companies in quick succession: Placebase, in 2009; 3-D mapping outfit Poly9 in 2010; and in 2011, C3 Technologies, a second 3-D mapping company. Three mapping-company acquisitions in as many years. But for good reason: Apple has been hard at work developing its own in-house mapping solution for iOS, and now it's finally ready to debut it." I'm probably crazy, but I've never used the map applications on my mobile phones, so it's difficult for me to get excited about this.
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RE[4]: Just don't care..
by Laurence on Sun 13th May 2012 10:46 UTC in reply to "RE[3]: Just don't care.."
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Do you really think Apple bought Emagic just for the sake of killing the Windows version of Logic? Why? Was Logic a killer product that somehow gave Windows a game changing advantage over MacOSX? Isn't the simpler, saner explanation that Apple wanted some top class music software, bought one of the best companies making such software and then just dropped Windows support because Apple is not in the business of supporting Windows software unless it helps support Apple hardware. Given it's financial resources if Apple wanted to buy companies just to kill Windows software why not buy Adobe plus half a dozen of the largest game companies? Apple could do that with a quarters profits.

Sorry mate but you're either chatting shit about a subject you know nothing about or the reality distortion field is particularly effective on you, because that comment is so far spun that all the facts behind the acquisition have been completely ignored.

So let me set the record straight - not as a biased zealot but as an impartial musician who was also an active producer around that time.

There was a big financial incentive to keep producers on OS X. At the time, powerful computers were required which reaped in huge profits for Apple with hardware sales (unlike now where modest systems can run DAWs) and more DAWs were available for Windows than Macs (Cubase being the biggie). Plus with VST(i)'s being effectively Windows only (there are wrappers for OS X, but they're largely crap) and more and more studios ditching hardware in favour of an all-digital set up, Apple had to do something quick to keep OS X a relevant platform for music production.

They couldn't buy Cubase as Cubase's backbone is VSTs which are essentially just Windows PE's. It wouldn't have been worth their while buying Propellerhead as Reason was still rather young and thus couldn't be taken as seriously as Cubase/Logic and pretty much everything else were toys or trackers (a type of DAW that was dying out at the time). So Logic was the only viable candidate.

Now when you compare the features that Apples acquisition had earned Logic, it's pretty minor compared to the development pace in prior versions leading up to 6 (versions 1 through to 5 were PC and Mac). In fact the last time I played with Logic i was pretty underwhelmed by it's lack of progress considering how far other DAWs have moved since:

* FL Studio is finally starting to become more than a toy,

* Ableton has gone from non-existence to being used professionally for both live performances and studio sequencing.

* Reaper has also sprung into existence and is growing in popularity

* and even Linux based solutions are starting to gain traction (though even as a Linux user, I'm yet to be convinced it's ready for any serious music studios despite having read a number of accounts of professions making the switch. But that's a whole other debate!).

So having use Logic - both on Windows prior to the acquisition and on OS X since - it was pretty obvious that the primary driving force behind said acquisition was to keep OS X a relevant platform for music professionals and the only way to do that was eliminate support for competing platforms.

If Apple were really buying a solid product that fitted in with their "Think Differently" brand and had the style detail that matches, then they'd have bought Reason. Sure it needed a lot of work to bring up to Logics level, but at the time it was a very exciting product. It could have been great if it had the backing of Apple. Sadly instead of innovation, Cupertino just wanted a quick fix - and buying Logic did just that.

Personally I don't have an issue with this though. It's pretty standard practice in IT and less destructive than patent litigation. Sure, as a Windows producer it was bloody annoying as I really liked Logic, but I can also sympathise with why Apple needed to do it. Plus there's been plenty of producers that did make the switch because of this and have never been happier for doing so.

So please don't be so foolish as to think that everyone on this site are ignorant n00bs who'll blindly believe whatever biased horse shit you feed them.

Edited 2012-05-13 10:50 UTC

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