Linked by Thom Holwerda on Thu 2nd Aug 2012 22:36 UTC
Windows Now that Windows 8 has gone gold, Microsoft can move on to other things. With Windows 8, the most important of these is probably to make sure people know how to actually use it. Metro is filled to the brim with hard-to-discover features, but Microsoft has a plan. Will it be enough?
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hoak
Member since:
2007-12-17

When it comes to the general public it's not surprising to see Hill & Knowlton derivative distraction marketing campaigns designed to keep everyone talking about 'how beautiful the Emperor's New Clothes are' -- but it's a bit shocking to see that it works so well on a more sophisticated audience as well.

As long as they keep you thinking and talking about their product in terms they want you thinking and talking in, even if you think you're being critical, they have you by the -- 'everything'...

Am I the only one that has noticed the idiot campaign for 'The only button you need to click for anything; click the wonderful button!' obviates serious discussion just about everything anyone that's conscious and has a conscience, should be talking about?

What about the fact this OS spies on you more then any that came before it? Will be more closed impacting more markets, industry and people then any OS before it? What about the fact that the UI doesn't even allow a User to effectively multi-task applications (yes the OS can, but no you can't if you access any part of 'Metro' in the process)? What about a thousand other questions that aren't even being heard or asked?

WTF?!

Edited 2012-08-04 00:45 UTC

Reply Score: 2

delta0.delta0 Member since:
2010-06-01

Look those are all just details, who cares if its locked down, if it can spy on every part of your life, that it doesn't allow proper multi tasking... It has "live" tiles and beautiful fonts, that's what is important after all, everyone just loves text and plain tiles. Who cares that you need to buy new equipment to use it. Ooh look it even has a crappy start video ooh wow..

Apple : You're holding it wrong..

Microsoft : You're using it wrong..

I don't understand why this story is a main story... It seems every windows / Microsoft Story becomes prime focus and anything else becomes a column story ..

Seriously what a junky 15 second video, why is this a main story ?

Reply Parent Score: 1

ze_jerkface Member since:
2012-06-22

As long as they keep you thinking and talking about their product in terms they want you thinking and talking in, even if you think you're being critical, they have you by the -- 'everything'...


No they don't.

That marketing strategy may work for fashion but computers are tools and opinions are not entirely subjective. Negative talk really will keep people away from new technology, see Vista as an example.

Reply Parent Score: 1

hoak Member since:
2007-12-17

Windows 8 is a passive consumption toy, not a tool; with emphasis obviously on style over substance, and form that does not follow function it's pure fashion market speak being employed to sell Windows 8.

No one that buys Windows 8, products it runs on, or is perceived to compete with needs these products; that obviates 'tool' -- and technology is no more a feature here then that required to manufacture a pair of pink high heels...

What's more Micosoft has enough liquid cash to buy Windows 8 in greater volume then Windows 7 sold Scientology style, and have enough spare change left over in the slush fund to buy a few more failing countries assets -- we may never know if Windows 8 sold poorly or not.

Edited 2012-08-04 22:55 UTC

Reply Parent Score: 1

tomcat Member since:
2006-01-06

That marketing strategy may work for fashion but computers are tools and opinions are not entirely subjective. Negative talk really will keep people away from new technology, see Vista as an example.


What reality do you dwell in? Vista sold 180 million licenses.

http://www.tgdaily.com/business-and-law-features/38485-microsoft-sa...

Reply Parent Score: 2

tomcat Member since:
2006-01-06

What about the fact this OS spies on you more then any that came before it?


How so?

Will be more closed impacting more markets, industry and people then any OS before it?


That depends on your perspective. You will certainly be able to do anything you want to do as a developer.

Enterprise and Dev
http://arstechnica.com/business/2011/09/only-enterprise-and-develop...

What about the fact that the UI doesn't even allow a User to effectively multi-task applications (yes the OS can, but no you can't if you access any part of 'Metro' in the process)?


What does that even mean? Metro allows you to put applications side-by-side -- docked -- and the UIs are unquestionably multi-tasked.

What about a thousand other questions that aren't even being heard or asked? WTF?!


Rhetorical. Not addressable.

Reply Parent Score: 2