Linked by Thom Holwerda on Fri 24th Aug 2012 23:54 UTC
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Member since:
2012-07-28
Sorry it seems I have to assert some obvious things:
Branding is an important part of a business. It's not puffery. It's integral to the identity of the product and its experience.
Branding is very difficult to get right, it's very expensive to make and protect and easy to counterfeit.
Brands have equity and their values happen to be billions of dollars.
Trade dress as an important part of branding is important and when someone creates a product that resembles your product, while they had millions of choices to create it in a different way, it's illegal and immoral.
With all due respect, dismissing and belittling branding as puffery, just shows how shallow is your understanding of business,product positioning, markets and commercial innovation.