Linked by Thom Holwerda on Mon 5th Nov 2012 12:28 UTC
Google "Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates. A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet - should fight this bias, not affirm it.
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Bill Shooter of Bul
Member since:

I think you're confused. The original poster was essentially saying that going into private browsing wouldn't help because your ip address doesn't change, therefore google can still identify you. My point is that when you are NATed, without any additional information, the ip address can't uniquely identify a user. So if you have 5000 users all using the same external ip address, I think you're safe from ip based tracking ( obviously being signed on to google services is another thing entirely).

Reply Parent Score: 2

Morgan Member since:

Well that was why I said "Huh?", I was hoping I misread your post. ;)

Keep in mind though, that Google not only records and analyzes your IP address and search query, they also grab your user agent string and place a cookie on your system. Combined, they can use this information to track a specific machine even inside a NAT enabled network, unless you use private browsing to block the cookies as well as a method to obfuscate or randomize your user agent string.

Reply Parent Score: 2