Linked by Thom Holwerda on Mon 18th Mar 2013 15:51 UTC
PDAs, Cellphones, Wireless Thorsten Heins, BlackBerry's CEO: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." Ironic, perhaps, that this comes from a BlackBerry CEO, but that doesn't make him wrong - although I'm sure the usual suspects will claim that it does.
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RE: Comment by MOS6510
by Nelson on Tue 19th Mar 2013 06:56 UTC in reply to "Comment by MOS6510"
Nelson
Member since:
2005-11-29

I think this is a point that deserves more attention. Apple is familiar because at a point, iPhones were nearly ubiquitous when it came to smartphones.

Remember when BlackBerry = Smartphone? iPhone had that kind of mindshare (and to an extent still does in the US).

What that buys you is an extreme amount of familiarity. People know how to use an iPhone because they've seen one used by others, in pop culture, or in one of Apple's marketing pushes.

This is also why Samsung felt the need to copy iOS, it was familiar. They'd have to sink a ton of money to train consumers otherwise (as Microsoft is learning, while WP isn't hard to pick up, it does make for a daunting first impression).

I believe this is also why some people are so incensed that Apple is asserting its IP around look and feel, and stuff like pinch to zoom and slide to unlock (loose examples). Why? These UI conventions have become so common ground that they seem obvious. Its hard to imagine how we interacted with a touch screen prior to them.

That's the true value of Apple's design. In hindsight everything they've done seems obvious -- but for those of us who can get beyond ourselves long enough to remember -- it wasn't always like that.

People at first called the iPhone unintuitive and hard to grasp. Now people claim that iOS contains UI elements and interaction paradigms so obvious that they cannot be protected legally.

We've come full circle.

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