Linked by Thom Holwerda on Wed 29th May 2013 16:59 UTC
Apple At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories - there were still a number of very interesting things that warrant some closer scrutiny.
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Comment by leos
by leos on Wed 29th May 2013 22:05 UTC
leos
Member since:
2005-09-21

No, this market will be served almost exclusively by cheap Android phones.


There's a huge market for Geely automobiles in China because they are cheap and they still perform the basic function of driving places. Do you think it's a good idea for Toyota to therefore produce an equally cut-rate product to compete on price?
Mind boggling why people continue to think a manufacturer that has always targeted the mid to high range of the market should suddenly completely reverse direction and target the bottom of the barrel. Complete lack of business logic there.

There will be a huge wave of current feature phone owners that will move to smartphones - and they will become Android users. Not Windows users, not Apple users - but Google users.


This is a heck of an assumption. Some will, some won't. It's not that hard to switch platforms. As long as Apple and Windows provides a value proposition then people will still buy them. Cheap phones can also make a bad impression of a platform, causing people to look elsewhere when they can afford to upgrade.

Mossberg extolled the virtues of Android allowing third parties to improve core aspects of the operating system, such as keyboard technology, which now run circles around whatever Apple has to offer.


The hype about keyboards seems to have passed. Not once have I ever seen anyone use a non-standard keyboard in android, unless they were playing around.

I think the wrist is interesting. The wrist is natural.


I think both ideas are pretty limited. Glasses are too intrusive, and a watch doesn't have enough advantages over the phone itself.

Edited 2013-05-29 22:07 UTC

Reply Score: 3

RE: Comment by leos
by unclefester on Thu 30th May 2013 06:12 in reply to "Comment by leos"
unclefester Member since:
2007-01-13


Mind boggling why people continue to think a manufacturer that has always targeted the mid to high range of the market should suddenly completely reverse direction and target the bottom of the barrel. Complete lack of business logic there.


You obviously know nothing about the real world of business.

Apple has been a mass market brand for at least a decade (school kids buy them). Apple buyers merely confuse excessive prices with prestige. Apple has none of the characteristics of a genuine luxury brand (scarcity, exotic material etc).

Most high end fashion houses sell inexpensive entry level items such as sunglasses, hosiery and scarves. These are usually made under licence in Asian factories.

Audi, Mercedes and BMW have all moved to a high volume manufacturing model. They all produce affordable entry level models. [Most Audis are simply Skoda/VW models with a different body style.]

Reply Parent Score: 6

RE: Comment by leos
by jrockey on Thu 30th May 2013 08:22 in reply to "Comment by leos"
jrockey Member since:
2012-11-06

LOTS of people use SwiftKey on Android.

Reply Parent Score: 4

RE: Comment by leos
by Vanders on Sat 1st Jun 2013 22:04 in reply to "Comment by leos"
Vanders Member since:
2005-07-06

There's a huge market for Geely automobiles in China because they are cheap and they still perform the basic function of driving places. Do you think it's a good idea for Toyota to therefore produce an equally cut-rate product to compete on price?

Is this a trick question? Yes. It's called market segmentation.

Edited 2013-06-01 22:04 UTC

Reply Parent Score: 2