Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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RE: XBone and advertising
by bnolsen on Sat 6th Jul 2013 12:41 UTC in reply to "XBone and advertising"
bnolsen
Member since:
2006-01-06

If MS wants to do this they should be giving these things away. It's painfully obvious MS doesn't believe the end user owns his own console. Will see what sony does.

Edited 2013-07-06 12:42 UTC

Reply Parent Score: 12

RE[2]: XBone and advertising
by Lennie on Sat 6th Jul 2013 13:22 in reply to "RE: XBone and advertising"
Lennie Member since:
2007-09-22

They are just trying to see how far they can stretch the xbox money making schemes without annoying the users, they need to utilize anything they can find.

Who knows what will happen with Windows on mobile and desktop or even server they want to diversify.

They used to be able to deliver integrated solutions, but they might not be able to leverage that on the long term.

Reply Parent Score: 3

RE[2]: XBone and advertising
by Nelson on Sun 7th Jul 2013 13:35 in reply to "RE: XBone and advertising"
Nelson Member since:
2005-11-29

FTA Sony has a patent on a similar idea.

My fear is that while the goal might be to increase engagement and make ads more palatable, it just makes them more capable and annoying.

Reply Parent Score: 2