Linked by Thom Holwerda on Fri 13th Sep 2013 12:55 UTC

Microsoft is kicking up a notch its competition with Apple's iPad with a new, limited time trade-in offer.

"Trade in your iPad, Get a min. $200 gift card," according to the deal, outlined on the Microsoft Online store site. The gift card may be used towards the purchase of a Microsoft Surface or other products available through the Microsoft Store.

Yeah, good luck with that.

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RE[4]: weird
by BallmerKnowsBest on Thu 19th Sep 2013 14:15 UTC in reply to "RE[3]: weird"
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Going back to 2003 to site a software trade-in program because Adobe was dropping the mac version of Premier?

Not really comparable to giving away your hardware by asking people to bring in more popular hardware for a trade.

I think the word you're looking for is "cite." But yeah, I guess you're right: giving away your software to try to keep people from leaving for a more popular hardware platform is TOTALLY different from giving away your hardware by asking people to bring in more popular hardware for a trade...

Besides, in 2003 Apple wasn't successful enough to buy Microsoft & Adobe outright now, they instead were working on finishing the transition to OSX, getting the iPod/iTunes infrastructure in place, and prepping the transition to Intel chips.

Hate to be to break this to you, but they STILL aren't successful enough to buy Microsoft and Adobe outright - except in the delusional fantasies of Apple fanboys simpleminded enough to believe that market capitalization directly equates to with the ability to purchase another company.

Apple's 2003 Adobe Premier trade-in program made perfect sense and was not desperate in the least as it was designed to keep existing users on the platform. This current attempt to collect hated iPads for loved Surfaces is a fantasy.

It was a de-facto admission that FCP, and the Mac platform in general, was incapable of competing on merit - otherwise, Apple would have had no reason to sweeten the pot with their trade-in bribe. How is that NOT a sign of desperation?

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