Linked by Thom Holwerda on Fri 15th Nov 2013 22:50 UTC
PDAs, Cellphones, Wireless

I bought a Droid 4 twenty-one months ago.

As a devout user of physical QWERTY keyboards, I'm pretty sure I'm screwed.

Great article by Sean Hollister on the demise of the QWERTY slider. In the article, Hollister speaks with Doug Kaufman, manager of handset strategy for Sprint, and his revelations are intriguing - it's not so much that people do not want hardware keyboards; it's that people want iconic, flagship phones - like the S4, like the 5S - with huge marketing pushes. Since nobody is pushing a flagship QWERTY slider... Nobody buys them. However, when you ask consumers what they want, physical keyboards are very, very popular.

And so, Kaufman admits: if there was an HTC One or Galaxy S4, a top-of-the-line phone, but with a keyboard - it would sell.

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RE: Gotta laugh at these articles
by MOS6510 on Sat 16th Nov 2013 20:27 UTC in reply to "Gotta laugh at these articles"
Member since:

As the article mentioned a number of people said they'd buy a phone with keyboard, but when it was released they didn't.

So you are right that there isn't a market and they did give it a go so we've got proof too.

Reply Parent Score: 3

bhtooefr Member since:

It's also, people will buy a non-crap smartphone with a keyboard.

THAT hasn't been done in a while.

If Apple sold an iPhone 6K, they'd get a ton of people swinging off their nuts. Or Google selling a Nexus 5K.

Edited 2013-11-17 13:21 UTC

Reply Parent Score: 3

MOS6510 Member since:

I'd never sell anything that would cause people to swing from my nuts, but again that's just personal preference!

But I don't think Apple would ever do that, because they draw a line between phone, tablet and laptop. We've seen a number of hybrid devices and they all tend to suck.

So it's probably very difficult to make a device that bring the advantages of other devices classes while not sucking at the same time.

Besides an iPhone with keyboard would be more expensive than the one without. My feeling is most people would go for the iPhone without the keyboard. Too much hassle for Apple and too little to gain.

Apple (and most of the industry) is about touch and voice these days, I really doubt they'd do physical keyboards.

People didn't jump at the Surface either despite the clips of happy people and their attachable keyboards. Even I thought it looked like a nice piece of kit.

Reply Parent Score: 2

phoenix Member since:

It's also, people will buy a non-crap smartphone with a keyboard.

Exactly. Even the Droid line from Motorola was far from "flagship" spec-wise when they were released. If they had been "flagship" phones (or, you know, released on more than just Verizon), they probably would have sold more.

The LG Eve was one of the first Android phones with a keyboard. It sold extremely well in Canada, at least, but was quickly abandoned by LG (never officially updated past 1.6; OpenEVE and other projects got it to 2.1). And it was never replaced. AFAIK, LG never made another slider.

The Nexus One was also a slider, and it sold extremely well. Unfortunately, it was abandoned by HTC/Google, and never really replaced with anything. Don't know how the specs were for it, relative to what else was out there (never saw one in Canada).

Sony looked like they were on the right path. The Xperia Arc was released (touchscreen), then the Play (an Arc with a gamepad). Then came the Neo (slight upgrade to the Arc), and the Pro (a Neo with a keyboard). Looked like they were pursuing a strategy of releasing a touchscreen phone, and a slider with the same innards. But, then they starting releasing a new phone every week with just slightly different specs, and everything went to shit.

All the keyboard phones out there are 1-2 generations back in terms of specs, sometimes even more. Of course they don't sell well. If a phone maker released 2 variations of their "flagship" phones (1 with keyboard), they'd see very different results.

Nobody wants to buy an "inferior" phone in order to get a keyboard. They want the same specs as the flagship, with a keyboard added on.

Reply Parent Score: 1