Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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Amazon's own delivery service
by Adurbe on Tue 3rd Dec 2013 08:30 UTC
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In some cases this would actually be a sensible mode of delivery. For example remote homes in the countryside which are costly and slow to reach using conventional means (think Australian outback or the Alps)

It would also mean Amazon would control the delivery mechanism (3rd party delivery are a source of substantial ill feeling here in the UK)

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