Linked by Thom Holwerda on Mon 2nd Dec 2013 23:52 UTC
In the News

We're excited to share Prime Air - something the team has been working on in our next generation R&D lab.

The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles.

On the one hand, this is insanely cool, awesome, and scifi.

On the other hand, with timeframes like this and the big 60 Minutes reveal, it smells like a marketing trick during the holiday shopping season.

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You can bet good money that if Jeff Bezos is behind this then it will happen in some form in the not too distant future. It's the way the guy rolls. He's already figured out how to do it, all he's doing now is trying to push the economics of the idea in the right direction.

How many more people will be working on this problem now that they know there is at least one company willing to spend money to see it happen? Think about it.

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