Linked by Thom Holwerda on Wed 18th Dec 2013 17:24 UTC

2013 was nothing less than a blockbuster success for Windows Phone, which went from industry also-ran to the undisputed third mobile ecosystem, and is poised to challenge iPhone for the number two spot. You didn't think it could get this good? That's OK, neither did I.

Windows Phone seemingly turns a corner with every new application, small operating system update, and new Nokia Lumia. It's turning so many corners it's running in circles.

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And where are we going to get the real numbers from? Apple, Microsoft, Samsung and all others use "shipment", "produced" or "available to customer purchase" instead of really "sold to final customers" numbers, what is understandable from strategy / tracking POV. The problem is that we only get the real results when they have to make available their balance.

Also note that my main argument is that at any period what counts is the proportion of each shipment and not what it was before, like yourself asked for. The other things are not "for real" as market is something that keeps changing all the time.

Anyway, what is really important to know is who can keep timely shipping improved and desired devices to an ever evolving market, and to this point this important "index" is not all set yet but, and I guess you agree, Google has showed an impressive track to now.


Ops, my bad, looks like on Android case we can get numbers of "activated" devices directly from Google. Forgive my naiveness on this case.

Edited 2013-12-19 17:18 UTC

Reply Parent Score: 1

Nelson Member since:

I think its hard to pin a specific down to the last phone number on actual end user sales (because OEMs don't control the retail experience and aren't tracking phones moving over sales counters).

What can give at least some insight is the inventory levels that the companies maintain, which is something that is usually detailed in financial reports. Channel stuffing as its called generally leads to a dip the following quarter as retailers cut back on purchases.

At least in Nokia's case, the shipment numbers keep increasing at a pretty good rate.

Reply Parent Score: 3