Linked by Thom Holwerda on Wed 29th Jan 2014 22:40 UTC
PDAs, Cellphones, Wireless

In early January, while the rest of the consumer technology world at CES marveled at the sheer size of Samsung's upcoming Galaxy tablet, Google execs were dismayed by what they saw on the screen of the massive 12.1-inch slate - a fancy new user interface called Magazine UX.

[...]

Multiple sources familiar with the companies' thinking say the two technology giants began hammering out a series of broad agreements at CES that would bring Samsung's view of Android in line with Google's own. The results of the talks, which have only just begun dribbling out to the public, also underscore the extent to which Google is exerting more of its influence to control its destiny in the Android open source world.

Dilemma. I don't like Google exerting control in this manner, but, on the other hand, anything that - for the love of god - makes Samsung stop building its own software for phones is a good thing. Tough call. Then again, this deal may also simply be another aspect of the big patent deal, indicating that this deal is about much more than patents alone.

In any case, the recent renewed collaboration between Google and Samsung seems to indicate that Samsung has little to no intention to move away from Android, and with Samsung still shipping exactly zero Tizen devices, I have little hope we'll ever see that platform jump front and centre.

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All this makes sense for both companies
by lancealot on Thu 30th Jan 2014 01:26 UTC
lancealot
Member since:
2007-02-25

Looks like Google and Samsung will team up to fight Apple in the mobile device area. It all makes sense:

Google: Google sells Motorola and gets out of the mobile device hardware area. They team up with Samsung and convince Samsung to promote Google's services. If Google does not do this then Samsung threatens with Tizen and replacing Android and Google services. Google wins because they bring all Samsung devices more into a pure Android experience, which includes using Google services. A big part of this deal was promoting Google Services on their devices. Google gains all these Samsung users using their services, including their big money maker, their ad services. I would expect Google gets out of the hardware business, and sticks to software and patents, which means they will dump the Nexus line, and Google Glasses will be made by Samsung.

Samsung: To challenge Apple they need a ecosystem. They started to threaten to create their own with Tizen. Even with Tizen, Samsung had a huge uphill hike to get a fully mature ecosystem that rivals Apple. Google decides to work more closer with them, and Samsung accepts because they will now have the ecosystem to challenge Apple. Samsung wins because they get a full mature ecosystem to challenge Apple without putting in the time and money to catch-up with Apple which would not be easy. In addition if Goolge dumps the Nexus line, then Google uses them for devices, not LG (Nexus 4 and 5) and Asus (Nexus 7). Possibly either Samsung or Google creates a new name for a group of phones highlighting the use of Google (just like the Nexus line was).

I am sure there are financial incentives for both companies in the form of kick back agreements. So in the end is all fits together for the sole purpose of fighting Apple.

If Nokia was smart in the past, instead of selling to Microsoft, they should have done this instead of Samsung. So it seems after all the recent shifting you have 3 big players: Google/Samsung, Apple, and Microsoft (which just bought Nokia hardware). All three of these companies have hardware, software, and services ecosystem. The losers, everyone else: LG, HTC, RIM, and Sony. Don't be surprised if some of these companies disappear from the mobile device area.

Reply Score: 4

CapEnt Member since:
2005-12-18

Neither Samsung nor Google is really bothered with Apple anymore: they outsell iPhone in almost every country, perhaps with USA as exception. Apple refusal to license his OS for other manufacturers only means they will become increasingly niche.

Personally, i bet Microsoft as a more serious competition for now on, simple due they relentless insistence to push WP forward despite all negative results so far. Eventually they will get it right.

And Samsung does not need to go for Tizen: they could very well just fork Android.

I think the reason for this patent deal to be less threatening than your post suggest: Samsung is the biggest Android phone maker, and Google is doing a exceptional job leading Android development, so it is logical to expect closer collaboration between those two companies.

I don't believe there is anyone in Google or Samsung management that takes seriously the possibility of a split between the companies.

Reply Parent Score: 5

lancealot Member since:
2007-02-25

Neither Samsung nor Google is really bothered with Apple anymore: they outsell iPhone in almost every country, perhaps with USA as exception. Apple refusal to license his OS for other manufacturers only means they will become increasingly niche.

Personally, i bet Microsoft as a more serious competition for now on, simple due they relentless insistence to push WP forward despite all negative results so far. Eventually they will get it right.

And Samsung does not need to go for Tizen: they could very well just fork Android.

I think the reason for this patent deal to be less threatening than your post suggest: Samsung is the biggest Android phone maker, and Google is doing a exceptional job leading Android development, so it is logical to expect closer collaboration between those two companies.

I don't believe there is anyone in Google or Samsung management that takes seriously the possibility of a split between the companies.


The other exception besides the USA would be Japan, where Apple does very well.

I agree that Google might not be bothered by Apple, but I would disagree about Samsung. Samsung sells the hardware, but they don't have an ecosystem. What Apple does when someone buys a iPhone or iPad is they pull them into the Apple ecosystem, which generates revenue. This includes music (iTunes), video (iTunes), iCloud, App Store, and payment processing (which they will expand into more soon). So by Google and Samsung working together they both win. Google gets more people using their services on some of the top selling mobile devices (no more Tizen), and Samsung wins since they get an ecosystem to match Apple which gives customers more reason to buy their phones, plus I wouldn't be surprised if Google is not giving them some type of kick back (besides patent access). Google doesn't have to deal with or spend money on hardware, but instead stick to the software services side where they make all their money. So both companies win in this agreement. I think the next company to make the same agreement with Google will be Lenovo's Motorola unit. So in the end the biggest winner will be Google, and I think the idea of Tizen running on the most popular phones (Samsung) drove Google into this agreement.


I think Microsoft has potential, but they are still lacking in the apps department. I would have considered a Windows phone myself, but they didn't have my banking app, VOIP app, and a couple other apps I must have which were available on Android and iPhone, so I couldn't buy one (I ended up getting a Nexus 5). The one big advantage Microsoft has over even Apple and Google (for now), is the Xbox (why they made the SmartGlass mobile app). Microsoft really has the most potential because they have a large ecosystem that covers a lot of what both Google and Apple have. Of course Apple might counter this soon with a AppleTV that offers games (with bluetooth controller sync), and who knows, maybe a PlayStaion Now client when that comes out this year. I do hope Microsoft gains more market share, competetion is always a great thing to have.

Reply Parent Score: 4

cdude Member since:
2008-09-21

and Apple continued to lose market share in 2013, down from 18% in 2012 to 15% in 2013, to Android...

http://www.idc.com/getdoc.jsp?containerId=prUS24645514

Reply Parent Score: 1

Lennie Member since:
2007-09-22

Nope to many things can't be forked anymore:

http://arstechnica.com/gadgets/2013/10/googles-iron-grip-on-android...

But maybe Samsung now has access to the source as part of their agreement ?

Reply Parent Score: 3

Lorin Member since:
2010-04-06

Makes perfect sense when you factor in the Lenovo deal too, China will protect it's domestic companies above all others and this will result in the supposed Apple/China Mobile deal being far less valuable for Apple.

Reply Parent Score: 3