Linked by Thom Holwerda on Fri 9th May 2014 08:44 UTC

Apple is close to striking a deal with Dr. Dre.

In what would be the largest-ever purchase by the iPhone maker, Apple is in advanced talks to acquire headphone maker and music-streaming service Beats Electronics LLC for $3.2 billion, people with knowledge of the matter said.

It's been corroborated by just about any major news outlet, so it has merit. I'm in no way an Apple expert, but this acquisition seems completely random and weird. Beats is essentially the Monster of headphones.

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Strange indeed
by nt_jerkface on Fri 9th May 2014 18:23 UTC
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Beats have a great line from a marketing perspective but underneath they are just cheap speakers with the bass turned up.

Beats also has a subscription service but that is not something Apple needs to pay billions for.

This smells like a pals deal and doesn't inspire confidence in Cook.

I also wanted to say that I have no problem with Beats or Monster type products. High margin products often depend on the uninformed (especially if it involves image-first brands) and I don't pity anyone that can't bother spending 5 minutes on the internet reading reviews.

Reply Score: 3

RE: Strange indeed
by ezraz on Fri 9th May 2014 18:59 in reply to "Strange indeed"
ezraz Member since:

i'm in full agreement with you at this point. Seems strange and/or misguided.

Also comes at the time I'm defending apple about being marketers only. The only thing Beats has going for it is Dr. Dre's name on it, and Apple doesn't need Dr. Dre's approval.

Apple is so secretive, we will have to wait a few months or years to understand why they bought them. When they bought Logic and killed the PC version it was confusing at first, but then GarageBand showed up, then the Macbook Air, and then the iOS audio revolution kicked off and no one's crying about running logic on a PC anymore.

I just want my HD audio player so I can get away from mp3 but stay digital properly , (waiting for the yellow pono), and I really hope the internet as a whole gets around to moving the streaming standard to 320k .

Reply Parent Score: 1